Many businesses only use Email when they have to – sign-up for something as an example and rarely (if ever) do any business functions Sending.

Also, many only use Free email hosting providers such as Yahoo, Gmail, etc.

The only use refers to these businesses NOT having a “domain based” email address; one or more email addresses tied to their business website domain.

For these businesses, their primary business functions communications utilize the many varieties of Social Media and other business-centric platforms.

They also believe that Email is dead, they don't like it for whatever reason and don't see it has any value!

I feel the above descriptions characterize the “Whatever” crowd viewpoint on Email. What do you think??

The other camp view “domain based” email setup, management and use of to be very “Obscure and Complex”.

This is fueled by all the regulatory constraints\laws imposed on businesses that use email (Free email or not) to send any business communications AND to collect email\data from people. What do you think??

Really all of the above is true, but once you understand it, keep up with changes, you can use email in your business safely !!

The setup \ information I've provided is to clue us all into the realities of business communication and trends – first off I want to state that Email is NOT dead; note all the marketers who use it everyday as an example.

Second, I want to state that Email Sending to Prospects, Clients and to provide Transactions communications is vital to what we do....

The only good\safe way to setup email addresses is using a “domain based” setup and email hosting.

If we don't go this route we are costing our Credibility and Sales!!!

One of the problems is even when you employ the domain email setup, most emails sent DON'T land in the Inbox of the recipient!!!

This is because of the complexity of email setup (emails that you own and control) and not having good domain health.

The tech and tools used in these setups are not for the faint-of-heart and easy to mess up because there are so many tricks and differences in Providers etc.

All of this Tech & methods comes under the heading of “Email Deliverability”.

I have mastered Email and Domain Health setup and Processes to keep your domain healthy.

I started with my own business and am offering a specialized online Workshop covering the full How-to setup, management with processes to keep your domain healthy now and in the long term.

This Workshop also cover 7 other common Technology issues that online businesses face.

For all 8 Tech Issues I cover the What, Why, Where and full HOW to solve for Yourself; this is a DIYer event full of both education and no-fluff tech advice and processes!!

Check it out @

https://yourtechandmore.com/tech-traps-support/

Look for the “Tier 1: Workshop” to sign-up !!

This could be a game-changer for your business when you know how to consistently get in the Inbox using what customers expect - emails from you !!!

So which camp were you in Before and are you willing to Change-up to? To get on-board with “the many positives of using Professional Email” the right and easy way??

I can guide you during my Workshop with the “right and easy way”..... Let's change your “Email Viewpoint” together....

That's an Education wrap for this Issue...